The Erasmus+ co-funded project DeepTech for Creative Trust – Countering Deepfakes and Enabling Ethical AI in the Audio-Visual Industry marked an important milestone with its successful presentation during a high-level policy and academic networking meeting in Potsdam, Germany.
Hosted by XU Exponential University of Applied Sciences, the meeting brought together representatives of the Ministry of Economic Affairs of Brandenburg and leading academic institutions to discuss trustworthy artificial intelligence, digital regulation, and future skills. The visit included a networking tour across University of Potsdam, German University of Digital Sciences UDS, and XU University, creating an ideal environment for in-depth exchange between policymakers, researchers, and practitioners.
Presenting the Project’s Vision and Impact
On behalf of the project consortium, Petyo Budakov presented the core mission and expected impact of DeepTech for Creative Trust, highlighting its relevance for both education policy and the creative industries. The discussion focused on how the project:
Addresses the growing risks of deepfakes and AI-generated content in the audio-visual sector
Promotes ethical, human-centred AI aligned with European values
Supports VET providers, educators, creative professionals, and SMEs with practical tools and competence-based training
Contributes to policy-relevant debates on AI trust, media integrity, and digital resilience
The presentation was supported by Filipe de Castro Soeiro, President of XU University, underlining the strong institutional commitment behind the project.
European Collaboration with Real-World Impact
The exchange in Potsdam highlighted the role of DeepTech for Creative Trust as a bridge between European policy objectives and practical implementation. By combining academic expertise, applied creative practice, and cross-border collaboration between Luxembourg Creative Lab, XU Exponential University of Applied Sciences, and Budakov Films, the project delivers tangible results with both local and international relevance.
Looking Ahead
The successful meeting reaffirmed the importance of connecting EU-funded education and innovation projects with policy dialogue to ensure responsible and trustworthy digital transformation. Insights from the discussions in Potsdam will further inform the development and dissemination of the DeepTech training programme, strengthening its long-term impact on VET and higher education across Europe.
DeepTech for Creative Trust will continue to actively engage with policymakers, educators, and creative professionals to support a safer, more ethical, and transparent digital future for the audio-visual industries.
The Kick-off Meeting, moderated by INI-Novation GmbH as the project lead, was highly productive and set the foundation for a structured and collaborative implementation. Both partners engaged in detailed discussions on key aspects such as Project Management, the Dissemination Plan, and the Quality Assurance Plan, ensuring a solid framework for achieving project goals effectively.
A central focus was placed on the three core activities of the project:
Activity 1: Establishing Training Scope and EQF Level 3 Alignment – This phase will define the training program structure, ensuring it aligns with recognized educational standards and equips participants with practical competencies related to AI regulations.
Activity 2: Producing the Training Program “AI-Driven Creativity: Advanced Training for Digital Innovators” – A tailored training program will be developed, featuring structured modules and instructional videos that address AI regulations, risk management, compliance, transparency, and data governance within the creative industry.
Activity 3: Hands-On Training and Community Engagement – Practical workshops and interactive events will be conducted to actively involve trainers, freelancers, and local stakeholders in applying AI knowledge effectively.
An essential discussion revolved around how each partner could bring specific contributions to ensure the project’s success, leveraging their respective expertise and networks. INI-Novation GmbH, with its strong background in digital innovation and AI regulatory frameworks, will play a key role in structuring the training content, while Budakov Films, renowned for its experience in digital creativity and educational content production, will lead the development of engaging learning materials. The partners also explored strategies to enhance impact through their local networks, maximize outreach efforts, and establish clear metrics for monitoring progress and effectiveness. By defining key performance indicators, the project ensures ongoing assessment and adaptation, guaranteeing that its results are both measurable and sustainable.
The meeting highlighted the strong synergy between INI-Novation GmbH and Budakov Films, whose complementary strengths align perfectly with Erasmus+ priorities—promoting digital skills, enhancing AI literacy, and ensuring compliance with EU regulations. This partnership embodies the essence of collaboration, innovation, and knowledge-sharing, setting a precedent for impactful AI education within the creative industry.
With a clear roadmap ahead, the Navigating AI Regulations: A Practical Guide project is poised for success. The Kick-off Meeting provided a dynamic start, reaffirming the partners’ commitment to equipping creative professionals with the tools needed to navigate AI regulations effectively. As the project unfolds, its activities will serve as a valuable resource for fostering AI-driven innovation while ensuring ethical and legal compliance across the creative sector. Stay tuned for more updates as we progress towards making AI knowledge accessible and actionable for all!
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or Anefore asbl. Neither the European Union nor the granting authority can be held responsible for them.
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